How a NASCAR Sponsorship Works


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  • An email interview with Bob Abdellah, Vice President of Global Communications, Just Marketing International. (August 21, 2008)
  • An interview with Brian K. Evans, Director of Client Relations at Verve Sponsorship Group. (August 19, 2008)
  • Atlanta Motor Speedway. (August 21, 2008) http://www.atlantarace.com/
  • Associated Press. "Stop your engines." Chicago Sun Times. July 12, 2008. (August 21, 2008) http://www.suntimes.com/news/politics/obama/1052699,CST-NWS-race12.article
  • Ballparks. "Atlanta Motor Speedway." June 12, 2001. (August 21, 2008) http://racing.ballparks.com/Atlanta/index.htm
  • Hall-Geisler, Kristen. "NASCAR Pays a Whopping $6.25 a Gallon for Gas." RiverWired. May 12, 2008. (August 21, 2008) http://www.riverwired.com/blog/nascar-pays-whopping-625-gallon-gas
  • Modestino, Lou. "TV Times - Atlanta Sprint Cup Race Viewer Ratings Up Over 19 Percent." MotorSportsNews.net. March 18, 2008. (August 21, 2008) http://motorsportsnews.net/archives/1148
  • NASCAR.com. (August 21, 2008) http://www.nascar.com/
  • Neil, Dan. "Obama goes NASCAR? Not so fast …" Los Angeles Times. July 12, 2008. (August 21, 2008) http://latimesblogs.latimes.com/uptospeed/2008/07/obama-goes-na-1.html
  • Schwartz, Peter J. "NASCAR's Highest-Earning Drivers." Forbes.com. June 11, 2008. (August 21, 2008) http://www.forbes.com/sportsbusiness/2008/06/11/top-earning-nascar-biz- cz_ps_0611topearningdrivers.html