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11 Design Innovations of Harley Earl


4
The Dream Car

Earl popularized the idea of the "dream car," or concept car, a one-off, non-production vehicle built for auto-show display. Earl's dazzling, futuristic dream cars forecast tomorrow's styling innovations and whet the car-hungry public's appetite for the "next big thing" in automotive design. Public reaction to the new designs was also used to gauge the popularity of future production models. Earl's 1938 Buick "Y-Job" was the first full-fledged dream car.