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11 Design Innovations of Harley Earl


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Model-Line Hierarchy

One of GM Chairman Alfred Sloan's great innovations was a model-line hierarchy of increasing price and status. The idea was that General Motors would have an appropriate product for consumers at each level of the automotive marketplace, and consumers would aspire to the next rung up the GM product ladder. Harley Earl's work dovetailed perfectly with this strategy, as he designed a natural progression of increasing style and prestige into Chevrolets, Pontiacs, Oldsmobiles, Buicks, and Cadillacs.