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11 Design Innovations of Harley Earl

The Auto-Styling Studio

Prior to Earl's arrival in Detroit, cars were designed almost entirely by engineers who often showed little talent for attractive, cohesive forms. The Art and Colour Section (which Earl later renamed Styling) changed all that. GM's new division revolutionized the auto industry, and rival manufacturers soon developed styling studios of their own. A car's appearance became just as important as its mechanicals in Detroit's new product development process.