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How a NASCAR Sponsorship Works

Fans of NASCAR know that corporate sponsorship logos are everywhere -- on the cars, on the drivers and a variety of other odd places, too. But do you know how much a NASCAR sponsorship costs?

How NASCAR Tire Technology Works

Since 1997, Goodyear Racing Eagles have been fitted to every race car or truck, at every NASCAR race, in the Sprint Cup Series, Nationwide Series and Craftsman Truck Series. What makes Goodyear Racing Eagles special?

NASCAR Pictures

NASCAR can best be described as organized chaos at 200 miles per hour. This collection of images highlights some of the most exciting aspects of NASCAR.

What if Formula One racetracks were loop shaped?

Most racetracks around the world are in an oval shape. But if you could keep the racecars going over 200 mph, the tracks could feasibly be any shape you wanted.

How NASCAR Works

NASCAR is the most popular spectator sport in the United States -- and it's come a long way since the days of wild and woolly stock-car races on backcountry roads.

How Formula One Works

Formula One racing is one of the most popular sports in the world, appealing to millions of fans and attracting huge sponsorships. Why? It satisfies our fundamental need for the thrill of high-speed travel.

NASCAR Race Car Drivers

From the dirt tracks of Daytona Beach to Talladega's superspeedway, NASCAR drivers have risked their lives in the name of speed and competition. Learn about the legends of NASCAR, complete with bios, stats and photos.

Mark Martin

Mark Martin has displayed incredible tolerance for pain, continuing to race despite broken bones, intense back pain and the death of his father, stepmother and half sister in a plane crash. Read more about this NASCAR veteran.

Rusty Wallace

In his very first NASCAR race at the Atlanta 500, Rusty Wallace drove his Chevrolet to finish second--an amazing feat for a rookie driver. Wallace won a championship in 1989 and later became a sports announcer.

Cale Yarborough

Cale Yarborough made his NASCAR debut as a teenager. At his peak, he won three straight championships in 1976-79 -- one of the greatest feats in NASCAR history. He also won the prestigious Daytona 500 four times. Find out more about this NASCAR marvel.

Jeff Gordon

Jeff Gordon had already won two national championships by the time he was 10 years old. In 1995, he won his first NASCAR championship at the age of 24, becoming the second youngest to wear the cherished crown.

Dale Jarrett

Dale Jarrett won at least one race every season from 1993 to 2003. In capturing NASCAR's championship in 1999, the Jarrett racing family became only the second father and son to win the NASCAR championship.

Tony Stewart

Tony Stewart has brought a new level of boisterous showmanship to the traditional NASCAR victory celebration with antics such as smoke-billowing burnouts and fence climbing. Read more about this sturdy gregarious busy-body and two-time champion.

Dale Earnhardt Jr.

Dale Earnhardt Jr. is both blessed and burdened with one of the legendary names in racing history. As the son of NASCAR icon Dale Earnhardt, Dale Jr. inherited his father's instincts and hard-charging style.

Bill Elliott

Bill Elliot was a fan favorite, winning the Most Popular Driver Award an incredible 16 times. Elliot was also the first NASCAR driver to grace the cover of Sports Illustrated. Learn more about this record-setting legend.

Terry Labonte

Terry Labonte earned 4th place in his very first race, driven on the intimidating course at Darlington. Consistency and an "iron man" mentality made Labonte one of NASCAR's top drivers for the almost three decades.

Alan Kulwicki

Alan Kulwicki produced NASCAR's most unlikely championship run in the 1992 season. He overcame the greatest lateĀ­season deficit in history, and along the way gave hope to every small-time operator in NASCAR.

David Pearson

David Pearson never wanted to drive on NASCAR's tour. His fans, however, began a campaign to get Pearson a suitable car. They donated nearly $1500 and started him on a remarkable driving career. Learn more about Pearson's record in this article.

LeeRoy Yarbrough

LeeRoy Yarbrough won the very first race he ever ran, at Jacksonville Speedway in the spring of 1957. Yarbrough was a success from the beginning of his NASCAR career, peaking in a spectacular season in 1969.

Bobby Isaac

Bobby Isaac's journey to become the 1970 NASCAR Grand National champion is a classic rags-to-riches story. Learn how he evolved from an angry and aggressive young driver to a mature and successful champion.

Benny Parsons

Benny Parsons missed his first big chance to be a NASCAR driver, edged out by another legend: Cale Yarbrough. After more training, he returned to earn a spot in NASCAR and become its eventual champion in 1973.

Dale Earnhardt

Dale Earnhardt earned his nickname, "The Intimidator," with bold aggressive driving. His skill and daring made him the first NASCAR driver to win Rookie of the Year and the championship in the same year. Check out more on this 7-time NASCAR champion.

Darrell Waltrip

Darrell Waltrip was a flashy driver who was unpopular with fans for much of his career known for dueling on and off the track. Despite his notoriety he earned fourth on NASCAR's all-time win list. Learn more about this driver-turned-commentator.

Bobby Allison

Bobby Allison was one of NASCAR's most prolific winners. During his two decade career, Allison won 85 races third in all-time rankings. Near the end of his career, he finally won the NASCAR championship. Learn more about this durable champion.

1973 NASCAR Winston Cup Results

In 1973, David Pearson had a record-breaking year, winning 11 races during the course of the NASCAR season. Get the results from all 28 races of the year.