Stutz Cars in the 1930s: Poor Luxury Cars Sales, Stutz Moves to Truck-Making
Stutz tried to stem sliding sales in the deepening Depression with revived six-cylinder models, designated LA for '31 and LAA for 1932-33. Offering a standard coupe and sedan as well as five semicustom body styles, the LA sold for as little as $1995, the LAA for just $1620.
Power came from what amounted to a Vertical Eight with two fewer cylinders -- or the same 241.5-cid single-cam engine as the departed Blackhawk. But with just 85 bhp to propel better than 4300 pounds, these cars were hardly swift on the road or the sales chart, and Stutz gave up on them after 1933.
That left nothing but high-priced cars, which reflected a no-compromise approach to sporty performance but also made Stutz an odd, slow-selling fish in luxury-car waters. Even standard-body models sold for upward of $3000-$4000 -- a lot for "hard times" -- and some 30 custom styles were available on both SV16 and DV32 chassis from high-buck crafters like LeBaron, Fleetwood, Rollston, Weymann, Brunn, Waterhouse, and Derham.
Stutz had offered Weymann's unusual fabric bodies (actually padded leatherette) since 1928; these were light, strong, elastic, and quiet. Compared to steel shells, they soaked up more noise and road shock, and were easier to repair. Weymann bodies didn't last as long as steel or offer much protection in a crash.
Also, many people disliked their dull, pebbled finish and dowdy looks. Stutz offered the well-proportioned Weymann Monte Carlo, a five-passenger four-door "sport" sedan. By 1932 the Monte Carlo was available in aluminum on the DV32 platform, priced at $4895 complete. Stutz also revived the Bearcat name with a boattailed speedster and a short chassis convertible coupe -- both guaranteed for over 100 mph.
The DV32 itself made its debut in chassis form at the New York Auto Show in the winter of 1930-31. Prices were announced at the end of March 1931, and production was underway by July. At about the same time, Stutz reported net earnings of just $20,000 on gross sales of only $100,000 -- pitifully meager, but still preferable to the red ink that had flowed since 1929.
Further changes were announced for 1932 SVs and DVs. The four-speed gearbox gave way to a very rugged three-speed synchronized unit, and freewheeling was a new option. The hot-air manifold was replaced with a hot-water heating system, and an oil cooler was provided. A new trunk rack and dust valance were installed at the rear, bodies were dropped down in a curving line to cover the frame, and single-bar bumpers replaced the previous double-bar design.
Stutz lost $315,000 in fiscal 1932, but continued to stumble on with the same basic lineup of SV16s and DV32s, all little changed. It's hardly surprising then that the company dropped a half-million dollars in 1933 and another quarter-million in '34. Though these weren't particularly huge sums even in those days, the losses greatly accelerated the drain on Stutz's already meager resources.
Management sought refuge by contracting to build a line of small delivery trucks called Pak-Age-Cars. George H. Freers was appointed chief engineer for this effort, and the first 28 vehicles in a total order of 340 were completed by the summer of 1936. But this wasn't nearly enough to keep things going, so Stutz was forced to declare bankruptcy in April 1937.
By that time, assets totaled $1.2 million and liabilities only $733,000, yet Stutz still couldn't meet its debts. When creditors couldn't agree on a reorganization plan, a federal judge ordered liquidation of all assets in April 1938. That was completed by summer and the Pak-Age-Car production moved to Auburn's idle Connersville plant while Diamond T Truck Company handled sales and service.