So close in looks were the 1978 Ford Pinto models to the previous year's cars that sales literature actually recycled a number of '77 photos. About the only cosmetic news was the shuffling of a few exterior colors and changes to a couple of the appearance packages.
The 1978 Ford Pinto was virtually the same
as the 1977 model.
Except for some slight revision of horsepower ratings, the 1978 Pinto was unchanged from 1977. The four now made 88 horsepower (a loss of one), while the V-6 generated 90 horsepower (a decline of three).
Probably the most dramatic change for this season was in pricing. While the starting price of an entry-level Pony sedan was just $40 higher than the year before, other models were boosted by about $400 or more.
Continuing bad press and the growing influence of import competitors continued to erode the Pinto's customer base. Production slumped below 190,000. While demand for sedans actually rose a bit, wagon orders declined by 34 percent. As a result, the Runabout was the most-popular Pinto for the first time since 1972.
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