1978 Ford Pinto
So close in looks were the 1978 Ford Pinto models to the previous year's cars that sales literature actually recycled a number of '77 photos. About the only cosmetic news was the shuffling of a few exterior colors and changes to a couple of the appearance packages.
![]() The 1978 Ford Pinto was virtually the same as the 1977 model. |
Except for some slight revision of horsepower ratings, the 1978 Pinto was unchanged from 1977. The four now made 88 horsepower (a loss of one), while the V-6 generated 90 horsepower (a decline of three).
Probably the most dramatic change for this season was in pricing. While the starting price of an entry-level Pony sedan was just $40 higher than the year before, other models were boosted by about $400 or more.
Continuing bad press and the growing influence of import competitors continued to erode the Pinto's customer base. Production slumped below 190,000. While demand for sedans actually rose a bit, wagon orders declined by 34 percent. As a result, the Runabout was the most-popular Pinto for the first time since 1972.
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