Unlike car drivers, you probably know the difference between a wheel and a tire. A wheel is the hard, circular thing, and a tire is the rubber that covers it. And with motorcycles, as with cars, there's a range of custom wheels available to the deep-pocketed rider.
You want chrome, chrome and more chrome? Or black as the blackest night? Or a whirl of spinning blades? Or vanity wheels with flags or a picture of your mom? If you've got a credit card with space on it, they can be yours.
But because you're likely planning to make them the only thing between you and the pavement at highway speeds, make sure they're designed for action. Buying wheels new rather than used, and having them professionally mounted and balanced (unless you're an expert), is an investment that pays off in reduced emergency room bills.