Taking Mustang to the Streets
As a renowned designer on the national stage, J Mays is in tune with national trends and icons. In his own words, he continues his description of where Mustang fits on that scale.
But then there's the urban aspect of our culture we wanted to address as well. And I think Mustang, just as it did when it was so successful in the late '60s, fits into that bad-boy image pretty successfully.
What we consider to be on the periphery of our culture, urban, is actually not on the periphery. It's increasingly mainstream. I think over the next five years you'll see it integrated more into mainstream culture and be accepted by all ethnicities and all different cultures.
And as that happens, yes, our cars will become more edgy.
Hip-hop and, I think, urban culture, has always thrown back to the rest of our culture what they see happening out there. There's a lot of danger and there are a lot of people very unsure of themselves because of the threatening environment in the world today.
And I think hip-hop's just a reaction to that. It's holding up a mirror and saying, "This is what we see the world looking like right now." It's overt and it's in your face and it's a little scary and a little dangerous and it can be at times even a little vulgar. But I think that's sort of the world we live in, for better or worse, right now.
And so we know how we want to position this car in the marketplace. This is a "Give-me-a-balls-out muscle car." That's really the only way to say it. And that's what our customer base expects us to deliver. This is not only the most popular muscle car in America, this happens to be the most popular nameplate in America.
I keep saying this car is not a car at all. It's a cultural icon up there with the Marlboro man, the Beach Boys. Things that, if you ask a European, you'll very often get a very clear answer on what's American. Well, Mustang fits into that category. I think the thing's transcended being an automobile and now is such a part of the American cultural fabric that it has a lot to do with patriotism and everything that's right with this country.
...[W]e had the design within the first week. Then we spent about a year refining it. That car is lovingly surfaced, and I'm extremely proud of the team that did it because it's surfaced like a premium German automobile, yet has all these American design cues on it. When I arrived here, we had an inverted process. We would spend about seven-eighths of our time designing and being creative. And then someone would say, "Oh s---, we're out of time." So we'd rush to get the thing into production. And I literally just turned the entire thing on its head. I said, "Look, I'm interested in contemporary, distinctive design. But I'm far more interested in getting the quality right and the execution right." With this car, we've done that.
For even more on the Ford Mustang of yesterday and today, check out the following articles:
- Saddle up for the complete story of America's best-loved sporty car. How the Ford Mustang Works chronicles the legend from its inception in the early 1960s to today's all-new Mustang.
- After 40 years, the newest Mustang since its inception showed that it had learned a thing or two from its heritage. Read about all the nods to the past in the 2005 Ford Mustang.
- For a full report on the 2007 Ford Mustang, check out Consumer Guide New Car Reviews. Here you'll find road test results, photos, specifications, and prices for hundreds of cars, trucks, minivans, and SUVs.
- The Ford Mustang is central to America's muscle car mania. Learn about some of the quickest Mustangs ever, along with profiles, photos, and specifications of more than 100 muscle cars.