Chevrolet Camaro and Pontiac Firebird Concept Cars

Image Gallery: Concept Cars A second-generation Camaro Kammback concept car, circa 1968. This body style was seriously considered for the 1970 Camaro and Firebird lines. See more concept car pictures.
©2007 Publications International, Ltd.

The Chevrolet Camaro and Pontiac Firebird concept cars previewed an idea -- the sportswagon ponycar -- that was on schedule for a 1970 introduction. The innovative body style never appeared in showrooms, however.

The Chevrolet Camaro and Pontiac Firebird arrived two years behind Ford's Mustang, but were eminently successful in their own right. Yet even as the debut 1967s went on sale, General Motors designers were already planning their next-generation "ponycar" -- "F-body" in GM parlance. By early 1967, work was in full swing toward a 1970 introduction.


One of the more interesting notions to pop up on this development trail was an F-body sportswagon as a companion for the mainstay hardtop coupe. (Because of uncertainty over near-term federal safety regulations, a new convertible was never in the running.)

Though "sportswagon" might seem a contradiction in terms, the idea had a certain logical appeal. For one thing, many GMers still fondly remembered the 1955-1957 Chevy Nomad and Pontiac Safari wagons with their sleek two-door "hardtop" styling. Though neither had sold well, there was nothing else like them at the time -- or since.

A decade on, GM was, as usual, seeking "a difference to sell," and it was doubtless aware (through the time-honored Detroit grapevine) that Ford had contemplated a Mustang wagon for 1967. As we know, Dearborn didn't rush to embrace the idea, but GM evidently deemed the notion not a fool's errand at all.

Whatever their motivations, Camaro designers under Hank Haga and Firebird stylists under Bill Porter mocked up full-size sportswagons alongside their evolving new F-coupes.

Cooperation between the studios was unusually close even for a GM corporate project, with lots of creative give-and-take -- unlike the first-generation F-car, where Pontiac had gotten in at the last minute on what began as strictly Chevy's act.

That cooperation enabled the new Firebird to wind up looking a lot more distinct from the 1970 Camaro even though basic structure was again shared. It also contributed to a very pleasing overall design for both models.

Predictably, the sportswagons were planned to be identical with the new coupes from the doors forward, which naturally included the front-end styling unique to each nameplate. Behind, the studios jointly devised a shapely extended roofline with relatively long side windows, C-pillars showing noticeable "tumble-home" from dead-astern, and a sharply cut-off tail.

The last prompted the "Kammback" nickname, after the prewar work of a German professor named Kamm, an early aerodynamicist who proved that cropped tails help smooth airflow off a vehicle. Though records are a bit hazy, tailgates were likely designed as top-hinged hatch-type affairs, with a somewhat shallow window above a coupe-style back panel.

The F-body sportswagons would have been exciting and attractive additions to the 1970 Camaro/Firebird lines, but they were nixed for that most basic of reasons: cost.

In designing the coupes, the studios had come up with subtly different doors that dictated specific rear-quarter panels; this meant that each wagon would require unique sheetmetal too, as their rear quarters naturally differed from the coupes'.

Though Chevy and Pontiac wanted Kammbacks very much, GM managers deemed their extra tooling expense prohibitive, refusing to approve the body style unless both versions used a single set of panels. That meant one studio compromising its design for the other's, and try though they did, the Haga and Porter teams never managed to agree on which should prevail. With that, the F-wagon was finished.

Pontiac revived the concept of the F-wagon in 1977 with its "Type K" concept cars. Continue on to the next page to learn more about this pair of cars.

For more on concept cars and the production models they forecast, check out: