Since the base prices are so competitive across the segment, shoppers have a lot to consider. Nearly every base model starts between $20,000 to 21,000; only a handful are considerably higher. (Bargain shoppers may find that the lowest-priced outliers, such as the Mitsubishi Outlander Sport and Jeep Patriot, are rather scantily clad in regards to features.) So, buyers have a lot of freedom in regards to pick and choose. But there's a reason prices are kept so low.
Crossovers' manufacturing costs are lower than those of SUVs, to begin with, because unibodies are less expensive to manufacture than body-on-frame vehicles. Also, crossovers are rarely unique: drivetrains are usually borrowed from a compact or midsize car in the manufacturer's lineup, with styling elements and interior accoutrements borrowed from the parts bin. Since the early crossovers aimed to catch a gap between segments, rather than create a whole new market, manufacturers kept the buying process simple. They noticed the positive consumer response, and made an effort to keep base prices low while increasing a la carte options. Even now, many crossovers are easier to customize and buy to specification than the bundled "package" features that are common on showroom floors. This careful pricing structure, driven by an intensely competitive market, allows customers to determine a budget, pick from an impressive number of vehicles that fit within the budget, and pay only for the extra features they really want. There might be exceptions to that simplicity, but generally, crossovers make it easier to get the best overall vehicle at the best price.
Of course, few people walk into a dealership with dreams of owning a bare-bones car. Let's look at some of the features that help crossovers lead the pack.