The Cadillac story is in many ways the story of modern America itself, certainly of the American car industry.
The previews at the bottom of this page will take you to articles that chronicle the amazing Cadillac saga, as told by the Auto Editors of Consumer Guide. Every Cadillac, from 1930 through 2008, is described. More than 100 color photos reveal them in their finest light, and the developments, designs, and characters that made them great or rendered them losers are explored in fast-paced text.
From the stately classics of the 1930s with their 12- and 16-cylinder engines, though the Elvis-age extravaganzas of the 1950s, to the luxury marvels of the 1960s, Cadillac represented a particular American brio and symbolized what the resourceful individual could accomplish.
But Cadillac seemed to lose some luster in the 1970s as Americans, sensibilities transformed by the turbulent 1960s, started to view premium-brand foreign cars as the new benchmarks of sophistication and prestige.
By the 1980s, it seemed General Motors itself had lost sight of what made its flagship marque great. It foisted upon the public a string of undistinguished Cadillacs that looked and acted like the Chevys and Oldsmobiles upon which they were based.
Cadillac fought back in the 1990s with cars that could hold their own against any like-priced rival. But so diminished was Cadillac's stature that its toughest battle was one of perception. It took, of all things, the Escalade SUV in 1999 to resurrect Cadillac's image as an object of desire. By the 2000s, the sense was that Cadillac had once again found its motivation and was forging an identity as car to aspire to.
These articles celebrate this fascinating journey. They divide the Cadillac saga by decades, and each article highlights the decisions, the cars, and the personalities that shaped that 10-year-period.
Here are previews of our stories about the modern history of Cadillac:
Cadillac asserts its luxury leadership with magnificent V-16 and V-12 models that were among the greatest cars of an era of great cars.
Cadillac produces some of its most beautiful cars and some of its most important engineering developments -- not to mention the tailfin.
Cadillac symbolizes the optimism of a swaggering America with soaring tailfins and Elvis-era glamour.
Cadillac brings unmatched elegance to the luxury market and is rewarded with unchallenged popularity.
See how Cadillac maintained its hold on the premium market by adroitly addressing changing consumer demands.
America's top luxury brand was in crises in the 1980s. Lean about how it weathered the storm.
Import competition and a stale image rock once-proud Cadillac. Here's the low-down on Cadillac's come-down.
Discover how bold design, big power, and an SUV fuel a Cadillac comeback.