Have you ever wanted to race alongside and trade paint with Bobby Labonte or Jeff Gordon at 200 mph? Going up the high banks of the Daytona International Speedway sounds like fun, but few ever get the chance to do it. Traditionally, the Daytona 500 is limited to the top 43 NASCAR race teams; but RACEf/x could soon give the millions of NASCAR fans watching at home the chance to put their virtual car on NASCAR's most famous race track.
In what will be the ultimate in interactive TV, the technology behind RACEf/x will also turn your computer or television into a video game that allows you to race a virtual car alongside NASCAR's pro racers. Additionally, video game developers could use the data collected by the RACEf/x system to make more realistic racing games.
Car racing is not the only sport that will benefit from RACEf/x -- you could soon see this technology used in horse-racing coverage. Imagine watching the Kentucky Derby and seeing real-time stats on the horses' speed. You could also race your own virtual horse, jockeying for position against the world's best thoroughbreds. RACEf/x opens up a whole new arena of entertainment by merging the power of television with the interactivity of video games. Sportvision plans to license its technology to other television broadcasters who cover racing events.