1962 Plymouth and Dodge
About 15 years before "downsizing" became the rage in Detroit, Chrysler tried it on its two lowest-priced makes. Unfortunately, this was still the era of "bigger is better."
Chrysler exec William Newberg erroneously believed Chevrolet was going smaller for 1962 and ordered chief stylist Virgil Exner to trim the size of the 1962 Plymouths and Dodges under development. However, scaling them down from the bigger cars they were intended to be ruined their proportions, and Exner was fired when the cars flopped.