The overall styling of the 1967 AMC Ambassador was an evolution of the 1965-1966 cars. Designers continued the vertically stacked quad-headlamp theme first seen on the 1965 models, but endowed it this year with a neater, more-integrated look.
A ribbed horizontal grille likewise recalled design themes from prior years, but the overall styling was cleaner, less fussy than before. A handsome gunsight hood ornament with Ambassador crest was included on all models.
Bodylines were long and flowing, sweeping back to squarish rear fenders that held vertical taillamps, packaged two to a side. (On Cross Country station wagons, the taillamps were taller, narrower, and had only a chrome strip to give the appearance of dividing the lenses). A full-width, bright, ribbed trim panel adorned the rear on all models, echoing the grille theme.
The 1967 AMC Ambassador's semifastback roofline
and flowing body lines were departures from
Rooflines on two-doors were smoother with more arc, a style that AMC described as a "modified fastback." Four-door sedans featured a more upright, elegant roofline. Station wagons had a very subtle dip in the rear roof area, a last vestige of the theme introduced on Rambler four-door wagons in 1954. A chrome roof rack was standard equipment on every Ambassador station wagon.
As before, Ambassador bodies were treated to a deep-dip rustproofing process during manufacture, in which the body was dipped into a vat of rust-inhibiting primer prior to painting.
American Motors again offered the new Ambassador in three series: 880, 990, and top-line DPL. The 880 series consisted of a four-door sedan, four-door station wagon, and two-door "Sports Sedan" that used a hardtop-style roofline and very slim fixed B-pillars -- what we'd now call a coupe.
The 990 series also offered four-door sedan and wagon models, but had a true two-door hardtop instead of the coupe. Station wagons in both series could be had in two- or three-seat versions. The DPL line had only two models, a two-door hardtop and a gorgeous convertible, the latter having just migrated from the 990 series.
Standard equipment on 880 models included an improved "Weather-Eye" heater, fresh-air ventilation, front and rear armrests, cigarette lighter, front and rear ashtrays, hubcaps, loop-pile carpeting, and foam-cushion front seat. Ambassador 990 added fancier upholstery material, rocker-panel and wheel-opening moldings, and foam cushioning for the rear seat.
Custom interiors featuring Morocco Brocade fabric
on the seats and door panels were available
for some 1967 AMC Ambassador models.
DPL had all that plus full wheel covers; rally lights set in the grille; a woodgrain steering wheel; twin bodyside paint stripes; thick carpeting; and lights for the trunk, glovebox, parking brake, and front ashtray. In addition, DPLs could be ordered with a lower-body molding with a lower panel done in satin chrome paint.
The convertible's new top mechanism folded flush with the bodyline for a smoother look. Better yet, it didn't require side housings for folding room, either. Instead, the entire unit folded behind the rear seat, leaving the rear seat wide enough for three passengers.
In addition to the equipment already mentioned, every AMC car for 1967 came with a safety package that included a brake-system warning light, retractable front seatbelts, rear seatbelts, four-way flashers, padded sun visors, "lane-changer" turn signals, day/night rear-view mirror, impact-absorbing steering column, and a deep-dish three-spoke steering wheel.
Ambassador interiors were redesigned for greater luxury and safety. The recessed instrument panel, featuring two large circular dials with heater and radio controls flanking them, minimized projections and included padding to address safety concerns.
There were many exciting options for 1967. AMC added an eight-track stereo tape player to the options list. Twin speakers were mounted on the rear package shelf. Even more practical were the power front disc brakes, available on V-8 models.
Other extras included tilt steering wheel, cruise control, individual reclining front seats (which were standard in the ragtop), AM or AM/FM radio, tachometer, wire wheel covers, Twin-Grip differential, and, of course, power windows and air conditioning. Vinyl tops were offered on DPL and 990 sedans and hardtops.
Next, we'll cover valuable engine, transmission, and other details for the 1967 Ambassador.
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