The 1967 Oldsmobile 4-4-2, the "Swashbuckler," had a new front-end look that included a louvered hood. The 4-4-2 nameplate resided along the horizontal bar of the narrower grille, with each pair of headlights split by a rectangular park/signal light.
Helping send its energy to the ground in the most efficient manner was newly optional three-speed Turbo Hydra-Matic, replacing the former two-speed Jetaway. Naturally, a floor-shifted four-speed also was available to anyone dissatisfied with the three-speed stick.
By American standards, at least, Oldsmobile's "anti-boredom machine" was looking good in the handling department as well as at the drag strip. Car and Driver ranked 4-4-2 the "best-handling car of its type we've ever tested," describing the muscular Oldsmobile as "a driver's car." As for swiftness, it needed 7.8 seconds to hit 60 -- with automatic yet -- and 15.8 to run the quarter-mile (at 91 mph).
Motor Trend shot the 1967 4-4-2 to 60 in 7.1 seconds, versus 8.7 for an ordinary Cutlass. Quarter-mile time was 15.5 seconds (at 91 mph), besting the Cutlass by a full second.
Options for 1967 included a new transistorized ignition, front-disc brakes, and tachometer/engine gauge. Emphasis on safety caused Oldsmobile to promote such equipment as the new energy-absorbing steering column and padded instrument panel.
Dealers were able to install a special option late in the 1967 model year. The W-30 cold-air package consisted of two big ducts that surrounded the turn signals, blasting cold air into the air cleaner via flexible hoses. The claimed 360 horsepower of a W-30 engine was considered a conservative estimate. Hot Rod magazine breezed through the quarter-mile in 14.5 seconds with its automatic-equipped W-30, and 13.9 seconds with a four-speed stick.
Mid-size movers with heavy action on tap were tempting young America -- and a few older Americans to boot. Nobody realized that the muscle-car era, begun so recently, had only a few more years to go.
Even if Oldsmobile's tri-digit performance model didn't have a song written about it like Chevrolet's "409," it was coming on strong enough in the showrooms. Dealers offered a total of 24,833 in 1967. Oldsmobile was preparing a new look for its Cutlass series, and the 4-4-2 would again be part of the program.
Check out Oldsmobile 4-4-2 specifications on the next page.