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The most popular hardtop was the $2,691 Fury III coupe.
Plymouth listed six Fury III body styles, a pretty two-door hardtop coupe with an elegant formal veed roofline being perhaps the most appealing. It came in second only to the four-door sedan in sales. The station wagons seated either six or nine; a convertible and a four-door hardtop rounded out the line.
All were distinguished by extra exterior ornamentation, including large mid-height side chrome spears complete with a color insert. Three horizontal slashes and the Fury III badge were positioned at the rear of the front fenders. Fury IIIs also featured a bright metal beauty panel out back, filling the entire space between the quad taillights and backup lamps. In all, it was just enough chrome to be appealing, but not enough to look garish.
Fury III sported all-vinyl or cloth-and-vinyl interiors. Bench seats were styled to resemble buckets, with vertical pleats helping to support the illusion. Bright interior accents tastefully graced the interior, including the intriguing "chrome vinyl" that sat atop the front seat facings. Standard equipment included electric clock, glove box and trunk lights, brake warning light front and rear ashtrays, color-coordinated deep pile carpeting, heater/defroster, and electric wipers.
Of all the Furys, the Fury III perhaps benefited most from Plymouth's wide array of optional equipment to enhance its already upmarket appearance. Buyers could choose from 15 exterior colors, eight of them metallics; several different types of vinyl for bolsters and seat inserts (two for the latter); and a wide array of fabric choices. Also to be had were remote control outside mirror (driver's side), AM and AM/FM radios, Auto-Pilot cruise control, air conditioning, underhood light, power seats (both bench and buckets), four-speed manual transmission with Hurst linkage, and center console. The list went on.
Most important were the engine choices. The 225-cubic-inch Slant Six and the 318 V-8 came standard depending on model. Beyond that, a customer could specify the two-barrel Commando 383 V-8 rated at 270 horsepower, a four-barrel Commando 383 with 330 horsepower, or the fire-breathing Commando 426 rated at 365 horsepower. The 383 and 318 have been highly praised over the years for their incredible dependability and power, while the Slant Six has long been known as one of the most durable engines ever built.
Beautiful styling extras, a handsome interior, and a whole vista of models helped Fury III production for 1965 reach 139,344 units. Comparatively, Fury I managed only 79,229 units, Fury II, 66,757. This reversal of plush over price perhaps indicates Plymouth's role during this period as a builder of cars for people looking for an inexpensive car, but who wanted something better than average.
On the next page, read about the sleek and flashy 1965 Plymouth Sport Fury, the flagship of the fury line.
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