1960-1969 Volkswagen Beetle

The Volkswagen Beetle had a breezy charm that made it a 1960s icon. The 1963 Volkswagen Beetle sedan, shown here, retailed for $1,595. See more classic car pictures.
2007 Publications International, Ltd

Though it hardly changed outside, the 1960-1969 Volkswagen Beetle kept getting better under the skin, and became a reassuring presence in the mad, mod world of the 1960s.

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Americans took to the Volkswagen Beetle in ever larger numbers, both as practical, no-frills transportation and for a quirky charm that perfectly suited the era's "Up the Establishment" mood -- an unassuming David against Detroit's gas-guzzling Goliaths.

Yet even as "Beetlemania" reigned supreme, the times were changing faster than the car. How much longer could it last?

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