The Ford Division embraced a new marketing direction in 1963, one that would affect all of its offerings. Even the Falcon, initially bred for simplicity and economy, would come to be part of a top-to-bottom emphasis on performance.
The Futura Sports convertible got wire wheelcovers, an
optional V-8, and a buckets-and-console interior for 1963.
The 1963 Ford Falcon entered the model year, predictably enough, with a new grille design and some updated trim inside and out. The instrument cluster received a major makeover. The sweep speedometer remained with the fuel and temperature gauges on either side, but the new stylized plastic fascia had something of a Galaxie look to it.
More surprising, however, was a new body style, a convertible. Available as a Futura with a selection of five all-vinyl trims, this new model could be ordered with bench seats or in a "Sports" edition with bucket seats. Equipped with a power top and the 170-cubic-inch Challenger Six as standard, its $2,470 starting price was exceeded only by the Squire wagon in the Falcon family.
Fleet and economy buyers could still opt for base Falcons available in the original four body styles, the prices of which remained the same as in 1962. Basic Falcons were still offered in two trim levels, standard and Deluxe; however, the latter's interior selections were now limited to red or blue vinyl-and-cloth choices.
One reason the entry-level models were being downplayed was the expansion of the Futura, now considered a subseries with distinct model codes. Five cloth-and-vinyl upholstery colors were offered, keyed to the exterior paint. Unlike previous Futuras, not all models came with bucket seats. As on the convertible, two-door sedan buyers could choose one with a bench seat or buckets-and-console Sports version. The new Futura four-door sedan came only with the bench.
Just 4,269 Deluxe two-door wagons were made for 1963.
Station wagons still made up a good portion of the Falcon market. The star this year continued to be the Squire. Falcon's top-line wagon for 1963 was offered with full vinyl seating in a choice of bench or bucket seats with center console. The Sports Squire hit new price heights for a Falcon at $2,724. The four-speed manual transmission was a new wagon option.
The impulse to go upmarket even extended to the commercial models. Deluxe trim was an $86 option for the Ranchero and sedan delivery. (Just 113 examples of dressed-up sedan deliveries were recorded.)
Midseason model introduction time in early 1963 brought some true excitement to the Falcon line. A new hardtop coupe was offered as a stablemate to the Futura convertible. Naturally, there was a choice of bench seats or -- for a little more pizzazz -- a pair of bucket seats in the Sports edition.
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