Not only did the recently formed American Motors, under new president George Romney, decide in the mid-1950s to stake its future on stressing sensible economy, it was also determined to achieve that goal on the back of the compact 1957-1960 Rambler Rebel.
The Rebel, shown here as a 1959 model, helped
Rambler make a name for itself as a distinct brand.
See more pictures of Ramblers.
Still, there was no denying the lure of horsepower in the Fifties. Just to be on the safe side, Romney and company hedged their bets with a line of V-8 Ramblers, including an unlikely "supercar," the 1957-1960 Rambler Rebel. Rambler stepped out on its own as a distinct American Motors make in '57, then it shot past the rest of America's sedans with the hot-performing Rebel.
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