1956 Lincoln Continental Mark II Sales
©2007 Publications International, Ltd.
The Lincoln Continental Mark II's astronomical price damaged its sales.
Motor Trend magazine's Walt Woron had these observations about the Lincoln Continental Mark II: "It's with considerable pleasure that you get the feeling of being part of the car, even though the hood is long (which could give you a detached feeling).
"You're close to the windshield. Vision forward . . . is exceptionally good because of the combination of the wraparound windshield and extremely narrow (1 1/2-inch) post. You can see the ground just a few feet in front of the bumper, even with the seat in its full down position and despite the expanse of metal up front.
"Once you're out on the street, you're amazed at the quietness with which your Continental rolls along. Even when you really tromp down on the throttle and surge forward, you don't hear a mechanical clattering. You note with satisfaction that acceleration is plenty good from a stoplight or on the highway (around 11 or 12 seconds from 0 to 60, for instance). As you take your first few corners you feel confident that, if need be, you could drive this car hard."
Veteran tester Floyd Clymer drove a Continental 817 miles for Popular Mechanics. And he did drive it hard: up to 118 mph on a dry lake and under every kind of road and weather condition.
He reported that the car's "handling qualities are a combination of those found in sports, foreign, and conventional U. S. cars. It has the road 'feel' of the semi-sports car and handles not entirely unlike the Thunderbird, although it has softer front springing, which the average U.S. buyer wants in a stock car."
The Mark II got off to a dynamite sales start, and most of the "beautiful people" bought early. Some 1,300 orders were taken during the last three months of 1955, and 1,261 cars were produced before the end of the calendar year.
But sales began to fizzle in January 1956 and continued downward, with 1,307 units built for the 12 months. Production continued into 1957 and another 672 examples before the model was discontinued in May. (These figures are based on serial number spans. Some sources list model year production at only 1,325 for 1956 and just 444 of the 1957s.)
The next page has more information about the 1957 Lincoln Continental Mark II.
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