The Six became the One Ten series (the Eight reverted to One Twenty), with prices cut to as low as $867 for the 1940 business coupe. The Econo-Drive was an all-new Warner electrical unit, the "fifth" shock was eliminated, and the rear sway bar moved to the front end.
The 1940 Packard One Ten had classic styling and
timeless good looks.
The One Ten outsold the One Twenty by some three to one, accounting for nearly two-thirds of Packard's 98,000-car production run for 1940. Accordingly, the six-cylinder line was expanded for 1941 with Deluxe versions of most models. Prices were raised a bit, the business coupe going to $927. One Twenty counterparts ran about $200 higher.
It was here, actually, that Packard should have dropped the Six. Indeed, it might have followed the 1941 lead of a hard-charging rival, which replaced its junior LaSalle line with similarly priced Cadillac Sixty-One models.
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