Porsche argued that in the garage of the majority of its owners, parked next to the Porsche 911 or Porsche Boxster, was a luxury SUV. It may as well be a Porsche SUV, the automaker reasoned. Besides, an entry into the relatively stable and highly profitable SUV market would enable Porsche to weather the ups and downs of sports car demand. That in turn would permit Porsche to keep producing the very sports cars that earned it that esteem in the first place.
For the complete story of the Porsche Cayenne, see:
- Porsche Cayenne History: Born of economy necessity and a design shared with Porsche's original 1940s associate, Volkswagen, the Cayenne burst upon the scene for 2003 as something really new: a sport utility vehicle capable of astonishing performance both on road and off. Learn about the Cayenne's development, design, and performance in this generously illustrated article.
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