The Dodge Brothers Company was 14 years old when it was bought by Walter Chrysler in 1928. As a new division of his corporation, Dodge built 125,000 cars in 1929. Then the Depression turned the nation's economy from sunny to gloomy. Though most makes bottomed out in 1933-34, Dodge averaged a healthy 100,000 cars a year, good for fourth behind Chevrolet, Ford, and sister-make
on Dodge Early Dodge cars focused on reliability and low-to-middle priced cars. For more on the All-American Dodge, visit these sites. |
Brothers John and Horace Dodge were traditionalists who believed in practicality and honest dollar value, so their cars never made any gesture toward sport. This continued under Chrysler, with nothing to suggest the high-performance Dodges to come.
Through 1954, Dodges were just solid, reliable, low-to-middle-priced cars. Famed World War I U.S. Army General John J. Pershing did as much as anyone to make "Dodge" synonymous with "dependable" by commanding a fleet of 250 Dodge touring cars during his Mexican border campaign against Pancho Villa in 1916.
Dodge changed rungs on the Chrysler price ladder in the early 1930s, sometimes standing above DeSoto, sometimes below. By 1933 it was decided that Dodge should occupy the attractive spot just above
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