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Chevrolet Bel Air


1954 Chevrolet 240 Bel Air

1954 Chevrolet Bel Air convertible
The 1954 Chevrolet Bel Air series,
like this convertible, remained top sellers.

The 1954 Chevrolet 240 Bel Air again had a contrasting color panel on rear fenders, which matched the roof colors of two-tone paint jobs. Production of the five-model Chevrolet Bel Air lineup approached that of the less-expensive 210 series, now offered in only four body styles.

Dramatically upgraded interiors were finished in twin-hued blends of cloth and vinyl, bringing unheard-of style inside moderately priced automobiles. The Bel Air line now included an eight-passenger Townsman wagon, which still carried vestiges of woodgraining on its steel body panels.

Sport Coupes and convertibles were now offered only in Bel Air form, but ragtop production dropped below 20,000 cars. Clearly, hardtops were gaining steadily in popularity over true convertibles as a result of their all-weather coziness.

Continuing the upscale trend that had been developing, the Bel Air four-door sedan ousted the equivalent 210 as the most popular model, despite a $113 price difference.

The 30-millionth Chevrolet was built on December 28, 1953, but for the model year, production dropped a little behind Ford's -- an uncomfortable position for the automaker that claimed to offer "America's favorite car." Ford now had an overhead-valve V-8 engine available, but Chevrolet engineers were busy with a V-8 that would turn into a phenomenon.

1954 Chevrolet Bel Air Sport coupe
The 1954 Chevrolet Bel Air Sport Coupe
offered a wealth of options at a low price.

1954 Chevrolet 240 Bel Air Facts

Model

Weight range (lbs.)

Price range (new)

Number built

240 Bel Air

3,220-3,540

$1,830-$2,283

486,240


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