1957 Chevrolet 150 and 210

1957 Chevrolet Two-Ten Sport Coupe
Continuing a trend, the 1957 Chevrolet 210
sold almost as well as the Bel Air.

1957 Chevrolet 150s and Chevrolet 210s were part of the year's new line of Bel Airs. In one of the ironies that make automotive history fascinating, Chevrolet used the "1 USA" logo in ads for the first time in 1957 -- a model year when Ford finished in the number one position.

Chevy seemed to have it all -- gorgeous body, startling selection of V-8 engines, even a new transmission choice -- but scads of shoppers ordered Fords. "Sweet, smooth, and sassy," pledged some of Chevrolet's ads, yet new-car buyers said "ho-hum."

Those who did buy liked Bel Airs best, despite their higher prices, but the eight-model 210 series sold almost as well. Less than a hundred dollars separated the 210 Sport Sedan and Sport Coupe from their upscale mates, and Bel Airs trounced their mid-range counterparts when the totals were tallied.

Obviously, most people who wanted a sharp car were willing to pay a little extra to get the best Chevy had to offer. As usual, the low-budget 150 sold slowest, though a Utility sedan -- lacking a rear seat -- started at a mere $1,885, versus $2,122 for the cheapest 210. The 210 Beauville was the only nine-passenger station wagon, priced $107 higher than a six-passenger Townsman.

"The road isn't built that can make it breathe hard," declared an ad for V-8 models. Any Chevrolet might be fuel-injected, right down to the blandest 150 sedan, but the $484 tariff helped limit sales. However, a special run of fuelie two-doors was prepped for Daytona Speed Weeks.

Plenty of Chevys made do with the 140-horsepower six, but V-8 choices stretched all the way from 162 to 283 horsepower. Powerglide remained available, but triple-turbine Turboglide vowed to perform "without the slightest hint of a shift." Sadly, that new transmission developed a poor reputation for reliability.

Inside, an all-new dashboard abandoned the symmetrical layout. Popular factory accessories included everything from air conditioning and a power antenna to Autronic Eye headlamp control, seatbelts, Continental kit -- and a "Kool Kooshion" ventilated seat pad.

1957 Chevrolet One-Fifty Utility Sedan
The modest 1957 Chevrolet 150 offered
optional fuel-injection for extra kick.

1957 Chevrolet 150 and 210 Facts

Model

Weight range (lbs.)

Price range (new)

Number built

150

3,163-3,406

$1,885-$2,307

856,080

210

3,225-3,561

$2,122-$2,563

651,358


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