Beyond helping those drivers who simply cannot be bothered to notice the most basic traffic information to avoid running over pedestrians at every intersection, there are some practical advantages of Project Traffic Light Online, too. First, it helps save gas. Starting and stopping the vehicle sucks up gas, while cruising along at a steady speed, whether that's 25 miles per hour (40.2 kilometers per hour) or 65 miles per hour (104.6 kilometers per hour), uses less fuel. So Audi's system, according to Zweck, "recommends an optimal speed within reasonable limits to reach a green traffic light. This avoids unnecessary stops and speeding and thus improves fuel efficiency." That's engineer-speak for the system telling you that if you roll along at 32.7 miles per hour (52.6 kilometers per hour), you'll hit green lights all the way down this street. If you don't have to stop for a light or mash the gas to make the green, you use less fuel.
The second practical advantage of the system is to smooth out traffic flow. If everyone is flowing through traffic lights at optimal speed within reasonable limits, there are likely to be fewer waits at red lights and fewer fender benders that snarl up entire intersections. But if only a few Audi models are equipped with the ability to read traffic light data, won't those schmucks in the unhelpful cars muck everything up anyway? Not according to Zweck, who said, "Research suggests that improved traffic flow can be measured when 5 to 10 percent of all vehicles are equipped with this technology." That's still a lot of cars. In 2013, there were nearly 250 million cars on the road, which means 12.5 million cars, at a minimum, would have to be talking to the traffic signals.
While this is another step toward the driverless cars of the future we've been hearing so much about, Zweck noted that Project Traffic Light Online was developed independently of Audi's self-driving A6 Avant, which was at the 2013 Consumer Electronics Show. There are a couple of test cars in a small handful of cities worldwide, but there's no projected on-sale date for red-light reading Audis yet.