Satellite radio is newly optional for 2004 in BMW's flagship sedans. The 7-Series models are called 745i, 745Li, and 760Li. The Li suffix denotes a 5.5-inch-longer wheelbase and body. The 745 models have a V8 engine, the 760Li a V12. All use a 6-speed automatic transmission with manual-shift control via steering-wheel buttons. Standard features include ABS, antiskid/traction control, and BMW's Active Roll Stabilization designed to counteract body lean. Standard on 760Li and optional on other 7s is an Adaptive Ride Package with automatically adjusting shock absorbers and rear self-leveling suspension. V8s come with 18-inch wheels, the 760Li and V8 Sport Package with 19s.

Front knee airbags, front torso side airbags, and front and rear head-protecting tubular side airbags are standard. Rear torso side airbags are optional. All 7s have BMW's iDrive, which controls the audio, navigation, phone, and climate functions via a console "joystick" knob and displays the settings on a dashboard screen. Conventional switches are also provided for basic audio and climate adjustments. BMW Assist emergency and concierge service is standard. Features standard on the 760Li and optional on other 7s include front- and rear-obstacle detection and ventilated front and rear seats. Options for all include 18-inch run-flat tires and adaptive cruise control designed to maintain a set distance from traffic ahead.