Ford's 1979 model year brought a new promotional campaign for trucks: the famous "Built Ford Tough" slogan. It would also mark the end of the Ranchero, whose sales had dropped off in recent years.
But a far more historically significant occurrence of 1979 was our nation's second oil crisis, again triggered by events in the Middle East. In many ways it was worse than the first, with sharply higher gas prices being exacerbated by rationing in some areas.
A 2.0-liter overhead-camshaft four was installed as the new base engine in the 1979 Ford Courier.
A 1979 Ford F-150 Ranger Lariat could get optional Combination Tu-Tone paint and bright box rails.
A two-wheel-drive 1979 Ford F-150 Ranger XLT Super Cab shows its length.
Rectangular headlights were extended to Ford F-Series Customs for 1979. This Ford F-100 Flareside shows the Free Wheeling stripe pattern.
The 1979 Ford Bronco Ranger XLT with Free Wheeling decor.
So far-reaching were the effects of the oil crisis that it triggered a serious economic recession, and would profoundly influence the design of vehicles -- including Ford's -- for many years to come.
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