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1969-1973 Plymouth

1969 Plymouth

In a clearly desperate move to increase the amount of visible bright-work on the 1969 Plymouth, blackout paint was removed from the not-meant-to-be-seen short vertical bars tying the aluminum grille's textured midsection to its upper and lower elements. On Sport Furys and VIPs, black paint was applied to parts of the headlamp doors and grille shelf to add visual contrast.

The most popular of all 1969 Plymouths was the Fury III four-door sedan, with 72,747 orders.
The most popular of all 1969 Plymouths was the
Fury III four-door sedan, with 72,747 orders.

Bright surround moldings were added to the leading edge of the hood and fender end caps on some models. With Plymouth sales falling from fourth to sixth place, behind not only Chevrolet, Ford, and Pontiac, but also Buick and Oldsmobile, the sales guys were in a mood to try anything.

Body-side trim was predictable: no molding on the Fury I; a slim, bright, full-length molding on the Fury II; and a wider molding plus bright front and rear wheel lip trim on the Fury III. The body-side moldings appeared to wrap all the way around the car, something Clayton pushed for.

The most tasteful trim graced the Sport Fury, where bright accents were restricted to the wheel openings and sill. Dual paint striping extended along the top of the fender and door and onto the rear quarter, trailed by red, white, and blue paint-filled bars. Yet, to Clayton, the Sport Fury trim represented still another disappointment.

"We wanted to offer [rear fender] skirts on the Sport Fury. But the cost guys wouldn't give us the money to tool a small part on the leading edge of the skirt necessary to visually bridge the gap between the narrow bright wheel lip and the wide sill molding. So, no skirts."

Clayton did like the graphically different black-center wheel covers styled by Fred Schimmelpfen and used on the 1969-1970 Furys.

Top-of-the-line VIPs had the most heavy-handed trim, employing a wide, bright-edged molding with a black vinyl texture insert along the body's lower character line, complete with bright front wheel lip molding and built-in cornering lights just behind the bumper.

If you ordered your VIP with a vinyl top, the molding insert was color-keyed to the roof, as was a similar textured insert between the taillights. Fender skirts, optional on most other Plymouths, were standard on the VIP, adding to its visual heaviness. On all lines, a rectangular series nameplate was recessed into the front fender.

To learn about the options offered with the 1969 Plymouth line, continue on to the next page.

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