The 1968-1971 Lincoln Continental Mark III was the model that revived Continental as a separate marque in the '60s. Never officially listed as a Lincoln -- it was an L-M Division product since there was no separate Continental Division, as there had been in 1956-1958.

Another of Ford's attempts to upstage Cadillac, the Mark III was aimed squarely at the Eldorado and other large personal-luxury cars. Sales rarely trailed Eldorado's by more than 2,000 units, so the Mark III must be considered a success. Handsome if a bit baroque in appearance, the Mark III has lately begun to take hold with collectors, who seem to prefer it to the later Mark IV and V of 1972-1979.

Pluses of the 1968-1971 Lincoln Continental Mark III:

  • Crisp, traditional styling
  • Elegance and luxury
  • Smooth long-haul road car
  • A Milestone car
  • Values soared during the '80s

Minuses of the 1968-1971 Lincoln Continental Mark III:

  • Values soared during the '80s
  • Thirsty
  • Expensive to restore, so find a clean one

Production of the 1968-1971 Lincoln Continental Mark III:

  • 1968: 7,770
  • 1969: 23,088
  • 1970: 21,432
  • 1971: 27,091

Specifications of the 1968-1971 Lincoln Continental Mark III:
Wheelbase, inches:
117.2
Length, inches:
216.1
Weight, pounds:
4,739-4,762
Price, new:
$6,585-$7,281

Engines for the 1968-1971 Lincoln Continental Mark III:

Type Size Horsepower Years
ohv V-8
460 cid 365 1968-1971

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