The 1968 Plymouth Fury

Plymouth turned its eyes to the 1968 Plymouth Fury. At first glance, it looked like a rerun of 1967 since the 1968s weren't all that different. Plymouth described the situation as "The win you over beat goes on." In a sense, it did.­

1968 Plymouth Fury
©2007 Publications International, Ltd.
The 1968 Fury sported side marker lights as mandated by the federal government.

An important difference was a shift to horizontal motifs in exterior styling. The upright hood ornament from 1967 was replaced with one that lay flat. The vertical slashes on Sport Furies became a horizontal red, white, and blue strip. Out back, the trunk bulge was planed smooth and the rear panel stretched the width of the car without disruption. Even the grille, which looked like the VIP show car's, gave a wider appearance, though the result was debatable. Perhaps these changes were undertaken to prepare buyers for the upcoming "fuselage-bodied" big Plymouths -- the 1969s would place strong emphasis on width, length, and ground-hugging profiles. The mild 1968 restyle likely was intended to make the transition from "tall" to "short" a smooth one.

Noteworthy features for 1968 included the addition of federally mandated side marker lights. The Fast Top filtered down to the Fury III, while the Fury I lost its lone station wagon. A practical new feature was a time-delay ignition switch light to make starting up easier at night.

1968 Plymouth Sport Fury
©2007 Publications International, Ltd.
Plymouth built 17,073 Sport Fury Fast Tops for 1968.

All told, the 1968s were a hit as Plymouth built 747,508 cars, 349,457 of which were Furys and VIPs. This was a definite shot up, but still not enough to shove Pontiac out of third place.

In a sense, Plymouth saw the end of an era with the 1968s. The pleasant big Furys begun in 1965 were soon to be replaced by big mean-looking fuselage jobs that seemed to glare at the world.

1968 Plymouth Sport Fury
©2007 Publications International, Ltd.
The 1968 Sport Fury Fast Top listed at $3,225 -- just $19 more than the regular hardtop.

Though the magic that had made the 1965-1968 Furys so appealing would linger until 1971, when Plymouth finally recaptured third place, it would begin to fizzle from 1972 on. The role of Plymouth -- and likewise Fury -- in corporate planning diminished throughout the Seventies. But in looking back, the big Plymouths of 1965-1968 offered the buyer not only a wide variety of models and styles, but excellent performance and charming good looks as well. Historically, they were truly "The Fabulous Furys."

On the next page, see prices and production for Plymouth Furys from 1965 to 1968.

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