The 1964-1970 Imperial Crown was the base Imperial series in these years, and more popular than the LeBaron up through 1968.

Chrysler's new head stylist, ex-Ford designer Elwood Engel, favored crisp, conservative lines instead of Virgil Exner's baroque curves, and the 1964-66 Imperials are similar in overall theme to Engel's square-cut 1961 Lincoln Continental. To provide extra quietness and road noise isolation in its flagship models, Chrysler retained separate body/frame construction through 1966.

Imperial was then redesigned around a unit body/chassis and a shorter wheelbase. It was, in fact, quite similar to then-current Chryslers except for its less sculptured outer body panels. The similarity increased on the "fuselage-styled" '69s, by which time Imperial was on the decline as a major luxury-market competitor despite a sizeable drop in prices.

The trend continued into the '70s, until Imperial ceased as a separate make after 1975. The '76 was nothing more than a Chrysler New Yorker with Imperial nameplates. The name was then dormant until 1981, when it was revived for a high-roller personal-luxury coupe based on the mid-size Chrysler Cordoba/LeBaron platform.

Pluses of the 1964-1970 Imperial Crown:
  • Good supply 1964-1970 Imperial Crown
  • Convertible's strong appreciation potential
  • Smooth highway performance
Minuses of the 1964-1970 Imperial Crown:
  • Indifferent fit and finish
  • Very gas-hoggish
  • Too big for some
Production of the 1964-1970 Imperial Crown:
  • 1964: 2d htp 5,233; 4d htp 14,181; conv 922
  • 1965: 2d htp 3,974; 4d htp 11,628; conv 633
  • 1966: 2d htp 2,373; 4d htp 8,977; conv 514
  • 1967: 2d htp 3,225; 4d htp 9,415; conv 577 4d sdn 2,193
  • 1968: 2d htp 2,656; 4d htp 8,492; conv 474 4d sdn 1,887
  • 1969: 2d htp 224; 4d htp 823; 4d sdn 1,617
  • 1970: 2d htp 254; 4d htp 1,333; 4d sdn 1,617
Specifications of the 1964-1970 Imperial Crown:
Length, inches: 227.8 (1964-66), 224.7 (1967-68), 229.7 (1969- 70)
Wheelbase, inches: 129.0 (1964-66), 127.0 (1967-70)
Weight, pounds: 4,555-5,345
Price, new: $5,374-6,497

Engines for the 1964-1970 Imperial Crown:

Type
Size
Horsepower
Years
ohv V-8 413/ 440 340/350/360 1964-1970

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