1960 Studebaker Lark

1960 Studebaker Lark Sales
The first Lark almost tripled overall sales for Studebaker. See more classic car pictures.
©2007 Publications International, Ltd.

Spurred on by the modest success of the 1957-1958 Scotsman, a stripped-down, economy model, Studebaker President Harold Churchill pushed ahead with a new compact car for 1959 -- the Studebaker Lark.

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He instructed stylist Duncan McRae and chief engineer Eugene Hardig to come up with a fresh design using as many existing components as possible. The Lark marked the second major facelift of the Loewy-inspired 1953 models. Cleverly done, most people thought of it as all new.

1960 Studebaker Lark Engine
The 259 V-8 engine on the Lark still managed to get 23.28 mpg.
©2007 Publications International, Ltd.

The central body took a chop of 8 inches, leaving a wheelbase of 108.5 inches. The front and rear overhang got the axe, too, cutting 27.4 inches off the total length. More than 200 pound melted away in the process. Nonetheless, the Lark still seated six.

Success came instantly with sales almost tripling to 131,075 for the 1959 model year. For 1960, the Lark saw only cosmetic changes, although the 289-cid V-8 reappeared, as did a four-door wagon and a convertible, the latter Studebaker's first since 1952. In V-8 form it sold for $2,756.

1960 Studebaker Lark Seated Six
Studebaker chopped the front and rear overhang of the Loewy, creating the Lark.
©2007 Publications International, Ltd.

Bucking the onslaught of new compacts from the Big Three, the Lark continued its winning way with 127,710 sales, including 8,571 ragtops.

The 259 V-8 engine hurled a Lark sedan from 0 to 60 mph in 10 seconds flat but still managed 23.28 mpg in the 1960 Mobilgas Economy Run.

1960 Studebaker Lark Seated Six
Despite being a compact car, the Lark still seated six.
©2007 Publications International, Ltd.

Equipped with the 259 V-8 and overdrive, it'll pass most cars on the road even today.

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