1953 Nash Rambler Design

Nash president George Mason had recruited Edmund E. Anderson from General Motors specifically to establish a design program for Nash. Anderson achieved that by hiring talented designers, like Bob Thomas and Bill Reddig, both from Ford, plus Don Butler, Royland Taylor, and others. Nash Styling's first assignment was the all-new 1952 Ambassador/Statesman. The second job on the list was the 1953 Nash Rambler design.

1953 Nash Rambler
©2007 Publications International, Ltd.
The 1953 Nash Ramblers were treated to
fresh new looks inspired by designer Pinin Farina.

There were certain considerations to take into account. Rambler should have a family resemblance to the rest of the Nash line. Additionally, stylists were required to retain the Rambler's enclosed wheels (which Anderson disliked) because Mason felt they were a strong design feature.

Design elements developed by Italian designer Pinin Farina had to be incorporated as well. The overall styling was going to be credited to Farina's firm, since Farina had a design contract with Nash (the all-new Nash-Healey for 1952 had been developed solely by his firm) and was being featured in advertising.

Rambler's new look mimicked the 1952 Ambassador and Statesman. The senior cars' styling had been a composite of two competing designs -- one by Farina, the other by Nash Styling -- and the result was hailed as the best in American and Continental thinking. Translating that theme onto the Rambler chassis worked wonders on the little car's appearance.

Most of the important dimensions remained about the same, including the 100-inch wheelbase on all models. But the still-skirted front fenders were more tightly drawn, looking lower and sleeker than before.

The high-prow hood was replaced by one that actually sat lower than the tops of the fenders. The enclosed rear fenders were also resculpted, imparting a more modern look and extending farther back than before.

Overall length was up 2 1/4 inches, to 178 1/4, or even further, to 185 3/8 inches, with the new "Continental kit" spare-tire carrier. The shape of the grille opening was a smaller version of that seen on the senior cars but featured a single floating horizontal bar inset, rather than the heavy vertical grille bars of the big cars.

Like the big Nashes, Ramblers wore a small badge with Farina's trademark red "F", affirmation of the Italian design input. One of Farina's ideas, a full-width heater intake that stretched across the cowl, was a great improvement over the ungainly-looking scoop seen on the 1950-1952 cars.

On hardtops, Farina's reverse-sweep C-pillars were retained, an attractive Nash stylemark. The net effect was that Rambler now exhibited a more modern, somewhat European look.

Find more details on the 1953 Nash Rambler in the next section.

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