In January 1948, a new era began at the Ford Motor Company with the release of an all-new line of trucks that Ford dubbed the "F-Series."
This new series, which Ford promoted as its "Bonus Built Line," covered a wide range of models with different cab and chassis combinations. The line started out with light-duty 1/2-ton-rated pickup trucks and ran all the way up to the Extra Heavy-Duty, three-ton-rated F-8. These trucks used a completely redesigned cab with all-new front-end sheetmetal. And in a departure from previous practice, the same cab served both conventional and Cab-Over-Engine models.
Along with the fresh styling given 1948 Ford trucks came new model designations; this 1/2-ton was labeled the F-1. Squared-off front fenders wrapped smoothly into the front fascia, which contained a prominent horizontal-bar grille. Rear fenders were styled to match the profile of the fronts. Also new was a one-piece windshield.
To clearly identify its expanding line of trucks, Ford put the series identification on the cowl, just ahead of the door; this F-1's ID can be seen just above the trailing edge of the front fender. Less well-publicized was the engine beneath the hood, which in lighter-duty models could be either the 226-cubic-inch six-cylinder with 95 horsepower, or a 239-cid flathead V-8 with 100 hp.
A 11/2-ton-rated F-5 chassis was fitted with a special body for this Coca-Cola distributor.
Compared with today's trucks, those of the 1940s had a decidedly different seat/steering-wheel relationship, with the wheel being mounted closer to the driver in a more horizontal position. Note that dashboards on the new trucks were still rather plain.
Stake Bed trucks were available in both conventional (top) and COE designs. The conventionals are 11/2-ton F-5s, the COEs two-ton F-6s. Both could be powered by a 95-horsepower 226-cubic-inch six or a 100-hp 239-cid V-8.
New for 1949 were stand-up Ford Parcel Delivery trucks. Read about Ford trucks in 1949 in the final section.
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