With the worst of the Great Depression behind them by 1935, automakers could begin to look ahead to renewed sales strength. At Chrysler Corporation, volume leader Plymouth couldn't have picked a better time to offer completely new 1935 Plymouths.
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Chrysler Corporation turned 10 years old on June 6, 1935. That year, founder Walter Percy Chrysler turned over the president's chair to his handpicked successor, KaufÂman Thuma Keller, and took a less-active role as chairman. It was a good time to change the guard. The Depression was easing, and Chrysler's company was doing well -- especially its Plymouth Division.
No wonder. New from the frame up, the '35 Plymouths offered major design and engineering advances over the 1934 models -- and rivals Ford and Chevrolet. Plymouth still had the only four-wheel hydraulic brakes among "The Low-Priced Three." Now came a stronger chassis with a revised suspension that improved both ride and handling, plus safer, more streamlined bodies without old-fashioned wooden substructures. New touring sedans arrived with built-in trunks, an increasingly popular feature.
With all this, Plymouth sales topped 350,000 units for calendar 1935 on some 26-percent-higher production. Model-year volume rose, too, reaching nearly 327,500 units.
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