The 1932-1938 Pierce Arrow Twelves came out during the Depression. Not infrequently, hard times bring out the best in us -- in corporations as well as in individuals. Consider the case of the Pierce-Arrow Motor Car Company.
In the years leading up to World War I, and for a time thereafter, the Pierce-Arrow was one of America's leading luxury motor cars. More than a few authorities considered it, in fact, to be the best of the lot. Engine displacements, at one time, were as great as 825 cubic inches, and prices for the big Model 66 ranged as high as $8,000, more than twice the cost of corresponding Cadillacs.
But Pierce fell behind the times during the 1920s. While Cadillac was making strides with its fine V-8, and others, notably Packard, set new sales records with powerful straight eights, Pierce-Arrow clung stubbornly to its fine -- but outmoded -- T-head six-cylinder powerplant. A more reasonably priced six, the Series 80, was introduced in 1924, but Pierce's production methods were so leisurely (and yes, painstaking) that it cost at least $300 more than the corresponding Packard Six.
It wasn't until the 1929 models appeared that Pierce-Arrow caught up with the times. Offered that year were two lines of smartly styled straight eights, more powerful than any contemporary American automobile, save only the Duesenberg. And with prices beginning at $2,775, the new model was actually less expensive than its smaller, six-cylinder predecessor.
That year, the company's Buffalo, New York factory was literally unable to keep up with demand. Even after the stock market crash that October, demand remained comparatively strong, enabling Pierce-Arrow to post a 1930 profit of $1.3 million. But then came the inevitable -- sales dropped off sharply, and red ink was seen once more in the company's ledgers. By 1932, production was down to fewer than 2,700 cars, about a third of the 1929 figure, and losses totaled $3 million, a staggering sum for so small a company.
This was all, of course, during the very pit of the Great Depression, hardly the most propitious time for any company to introduce a new, more powerful, more expensive model. But that's what happened in November 1931: Pierce-Arrow announced that two new lines of 12-cylinder cars would soon be put into production, alongside the existing straight eights.
In reality, competitive conditions required that Pierce take such a step. Cadillac had announced its spectacular V-16 two years earlier, and followed it after some months with a fine V-12. Packard was in the process of reviving the Twin Six, Lincoln would have a Twelve of its own for 1932, and of course Marmon was building its superb Sixteen. The new Pierce-Arrow Twelve would be the equal of any of them.
As noted, there were two series of Pierce Twelves. That is to say, there were two 12-cylinder engines. The first of these displaced 398 cubic inches and was rated at 140 horsepower; the second, bored to 429 cubes, developed 150 bhp. Three distinct wheelbase lengths were used, with the 137- and 142-inch chassis employing the smaller engine, while the 147-inch cars received the 150-horse-power version. The 125-bhp straight eights, meanwhile, could be mated with the two shorter chassis.
The two cylinder banks of the V-12 engines were set at an unusual angle of 80 degrees to one another. The compression ratio of 5.1:1 was considerably lower than that of the Packard engine, and the twin Stromberg E-2, 1-1/4-inch carburetors were fed by a camshaft pump. In all of the 1932 Pierce-Arrows, the previous four-speed transmission was replaced by a three-speed unit, which was fitted with a free-wheeling unit.
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