Dodge La Femme

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Dodge La Femme

The Dodge La Femme

(Creative Commons/Flickr/Hugo90)

"How are we gonna get the broads to buy our cars?" seems to be the question asked by some horrid ad exec in the early 1950s.

"Don't be ridiculous," said another guy with too much Brylcreem in his hair. "Broads don't buy cars. Have you ever seen them drive?"

But when the ad men finally stopped guffawing long enough to sip from their glasses of scotch and think, they realized they should have some kind of car for men to buy their wives when a really big apology gift was called for. And thus the 1955 Dodge La Femme was born from the rib of the Dodge Royal Lancer. They were the same car, but the La Femme package included pink-and-white paint, pink tapestry seats (that wore through quickly), a rain cape, rain hat and an umbrella (women were really averse to rain in the 1950s), and a matching purse stocked with a compact mirror, lighter and lipstick. This kind of pandering didn't even fly in the 1950s; the La Femme only lasted two years.

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